# Purser

> Purser brings revenue, profitability, marketing, operations and quick-commerce performance into one place for e-commerce brands, and helps them act on what matters.

Purser (core platform) gives true contribution margin by SKU and channel in a unified, settlement-verified P&L; a marketing overview measured against real profit (blended ROAS, MER, CAC vs LTV, discount code impact, full-funnel analytics); Meta Monitor, which ranks every campaign and ad Winners/Strong/Average/Weak with a reason and recommended decision and one-click actions; audience insights; operations and fulfillment tracking; and Ask Purser for plain-language questions with traceable numbers. Purser Pulse adds quick-commerce availability, stock depth, share of voice, sponsored visibility and competitor pricing. Purser Prime adds custom dashboards, integrations, automated reporting and workflows.

Trust: role-based access, read-only non-custodial financial data (Purser cannot move money), and three autonomy modes: Suggest, Ask first (changes wait for confirmation) and Autopilot (Purser acts within limits the user sets, with every action logged). Integrations include Shopify, Amazon, Meta Ads, Google Ads, Google Analytics 4, Stripe, Xero, QuickBooks, Zoho Books and Google Sheets; custom integrations on request.

## Products
- [Purser](https://getpurserhq.com/product/purser): Purser unifies revenue, contribution margin, marketing and operations across every e-commerce channel, ranks every Meta campaign and ad, and lets you act in one click.
- [Purser Pulse](https://getpurserhq.com/product/pulse): Purser Pulse adds quick-commerce intelligence to Purser: availability by city and postcode, stock depth, share of voice, sponsored visibility, competitor pricing and a fix-first list.
- [Purser Prime](https://getpurserhq.com/product/prime): Purser Prime extends Purser with custom dashboards, marketplace-level P&Ls, integrations with your existing systems, automated reporting and workflows built around how you operate.

## Solutions
- [Improve ad performance](https://getpurserhq.com/solutions/ad-performance): Purser’s Meta Monitor ranks every campaign and ad from Winners to Weak with a reason, recommends what to scale, pause or refresh, and measures blended ROAS, MER and CAC against real revenue.
- [Grow with creators](https://getpurserhq.com/solutions/creators): Purser creator tracking (early access) connects creator content to the orders, returns and margin that followed, so brands rebook the creators who really sell.
- [Capture market demand](https://getpurserhq.com/solutions/market-demand): Purser Pulse tracks search rank, share of voice, sponsored placement, search term gaps, competitor presence and price trends, with a fix-first list of where to act.
- [Optimize inventory](https://getpurserhq.com/solutions/inventory): Purser shows inventory across locations, fulfillment, returns and purchase orders alongside sales and ads, flags ads on out-of-stock products, and ranks where replenishment matters most.
- [Increase profitability](https://getpurserhq.com/solutions/profitability): Purser calculates true contribution margin by SKU and channel in a unified P&L, verifies it against payouts, ranks products by profit and pinpoints profit leakage.

## Free tools
- Brand Scan: See where your ad spend is leaking, including ads still running on products that are out of stock. Sign up at https://getpurserhq.com/signup?tool=wasted-ad-spend
- Competitor Watch: See what your competitors launched, changed and discounted this week. Sign up at https://getpurserhq.com/signup?tool=competitors
- Creator Check: Find out which creators are driving real sales, and which are only driving reach. Sign up at https://getpurserhq.com/signup?tool=creators
- Product Profit Check: See the real profit on your best sellers after ad spend, discounts, shipping and returns. Sign up at https://getpurserhq.com/signup?tool=product-profit

## Guides
- [Wasted ad spend: where it hides and how to find it](https://getpurserhq.com/resources/blog/find-wasted-ad-spend): Most ad waste doesn’t show up in the ad platform. Here are the five places to look, and how to fix each one.
- [How to measure what a creator is really worth](https://getpurserhq.com/resources/blog/creator-roi): Views and engagement don’t pay the bills. Here’s a simple way to measure creators on the sales they drive and the profit that’s left.
- [Contribution margin by product: the number that decides what to scale](https://getpurserhq.com/resources/blog/contribution-margin-by-product): Revenue tells you what sells. Contribution margin tells you what pays for your growth. Here’s how to calculate it for every product.

## Contact
- Book a demo: https://calendly.com/tech-getpurserhq/30min
- Email: tech@getpurserhq.com