Improve ad performance

Stop paying for ads that don’t pay back.

Purser ranks every Meta campaign and ad on real delivery, explains why, and measures marketing against real store revenue and profit, so you know what to scale, fix or pause.

Illustrative example
Meta Monitor

Every campaign and ad, ranked.

Ranked against the rest of your account on real delivery, with a plain-English reason for each.

WinnersScale these

Best results in the account right now.

StrongKeep scaling

Above average and holding up.

AverageWatch

Around normal performance.

WeakFix or pause

Below average. Review and improve.

New campaigns are marked Not enough data until they have had real exposure, so nothing is judged too early.

What Purser recommends

Decisions, not another report.

Each recommendation comes with the reason behind it: scale up, pause or refresh creative. Confirm it in one click, or let Autopilot act within the limits you set.

  • Creative fatigue flagged before results collapse
  • Weak ads caught inside healthy campaigns
  • Spend and ROAS, this window against the last
META MONITOR · LAST 14 DAYS
Winners1Strong1Average1Weak2
SCALE UP
Retargeting · “Cart Abandoners”Cost per purchase down 14% while spend held flat.
Review
PAUSE
Jacket Lookalike · StaticNo purchases in 3 weeks of real spend.
Pause ad
Act in one click, or let Autopilot handle it within your limits.
Why it’s different

Ads Manager reports. Purser decides.

Ads Manager

  • ×Platform-reported conversions
  • ×One ad account at a time
  • ×Numbers without a reason
  • ×You dig for what to change

Purser

  • Measured against real store revenue and margin
  • Meta and Google blended, with Analytics
  • A reason behind every rank
  • A recommended move, ready to confirm
What it looks like

An ad keeps spending with nothing to show

  1. 1

    Meta Monitor flags it

    Zero purchases after three weeks of real spend, classified Weak.

  2. 2

    Purser recommends

    Pausing it, with the reason, while a campaign ranked Winner has room to scale.

  3. 3

    You confirm

    And the change runs in one click. Spend and ROAS are tracked against the prior window.

Free tool: Brand ScanSee where your ad spend is leaking, including ads still running on products that are out of stock. Sign up free
FAQ

Questions, answered.

Which ad platforms does Purser cover?

Meta Monitor works on your Meta ad account. The marketing overview blends Meta Ads and Google Ads, with Google Analytics, against real revenue from Shopify and Amazon.

Will Purser change my ads without asking?

Only if you turn on Autopilot. In Suggest and Ask first, nothing changes until you confirm. On Autopilot, Purser acts within the limits you set and logs every action.

How is this different from Ads Manager?

Ads Manager reports. Meta Monitor ranks every campaign and ad against the rest of your account, explains each rank, recommends a decision and judges results on real profit.

What about brand-new campaigns?

They are marked Not enough data until they have had real exposure, so nothing is judged too early.

Your next stage starts here

Tell Purser what you want to achieve.

Book a 30-minute call and we’ll show you what Purser would do for your brand first.

Book a demo Send a message