Grow the products that make you money.
Purser calculates true contribution margin for every SKU and channel after returns, fees, shipping and ads, checked against actual payouts, so you grow what really pays.
Revenue can hide losses.
Top sellers aren’t always top earners
A product can lead on revenue and still lose money once ads, discounts and shipping are counted.
Returns eat margin later
Returns land weeks after the sale, long after the ad budget was decided.
Channel numbers don’t match the bank
Platform-reported figures rarely line up with what actually gets paid out.
Find the money you’re quietly losing.
Purser pinpoints where margin is lost across products, channels, returns, fees and operating costs, then ranks products by the profit they actually make.
- Settlement-verified, checked against actual payouts
- Discount code impact judged on profit
- New versus returning customer margin
A best-selling bundle turns out to lose money
- 1
Purser finds
That after returns and stacked discounts, a popular bundle loses money on every order.
- 2
Profit leakage detection shows
Exactly which costs take the margin.
- 3
You move
Ad spend to products ranked higher by contribution, and watch the P&L.
What else can it move forward?
Questions, answered.
What is contribution margin?
What a product earns after the costs of selling it: product cost, ad spend, discounts, shipping, fees and returns. It shows which products actually fund your growth.
What does settlement-verified mean?
Channel-reported figures are checked against actual payouts and settlements, so the margin you see is one you can trust.
Can I trust the AI’s numbers?
Every figure is calculated from your data and traceable to source records. Nothing is invented.
Tell Purser what you want to achieve.
Book a 30-minute call and we’ll show you what Purser would do for your brand first.